How I Launched and Led a Leading Ecommerce Company
Ed Stevens was born and bred to be an entrepreneur. From sales training on the floor of his family’s Ohio-based retail furniture store to bootstrapping a disruptive eCommerce company, Ed‘s experiences provide lessons in business, leadership, and even in love. His amazing story is packed with drama, courage, horrors, and heroics, plus moments of antic comedy.
Ed has, in Allied to Win, written a gripping story about the power of big ideas, and one man’s enthusiastic voyage through investor boardrooms and staggered growth towards true innovation in retail technology.
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Praise for Allied to Win
is a serial entrepreneur with a passion for disruptive retail technology. Ed's business experience began at age 14 when he started working at his family's retail furniture store in Akron, Ohio. After college, Ed held several roles in the manufacturing industry and he began to recognize a fundamental disconnect in the eCommerce marketplace. In 2000, he leveraged his experience to start FirePoppy and developed the model for its flagship product: Shopatron. In 2006, the company was rebranded as Shopatron; Ed has served as Chairman and CEO since the company's inception.
Ed is an avid triathlete, competing in both Sprint and Olympic distance races. He is married to his college sweetheart, Robin. They have two children and reside in Carpinteria, California.